Professor Rob Adams works at the City of Melbourne where he has, for the last twenty years, led a program on the urban design of the city. He has been instrumental in transforming the city of Melbourne from the almost lifeless, business district that it was in 1985 to the lively, social, public realm that it is today. By outlining the planned approach that has been implemented in regards to Melbourne’s waterways, built form, street patterns, public transport and parks, over the last twenty years, Professor Rob Adams demonstrates the design attitude that is required to achieve the successful urban design of a city. This presentation demonstrates that quality urban design is fundamental to the successful design of a city’s public realm.
On completion of this course, participants will:
Director of Design & Culture, City of Melbourne
As Director of Design and Culture, he is one of six directors at the City of Melbourne.
Through this portfolio, in 1985 Rob put in place the first comprehensive urban design strategy for the city. He has guided its implementation from strategic vision and implemented projects such as the City’s revitalisation project, Postcode 3000, Swanston Street, QV, Birrarung Marr, Queensbridge Precinct, Turning Basin and CH2.
This comprehensive program over two decades is unique and has seen a reversal in the way the city is both perceived and as it functions. Rob’s division has received over 70 state and national awards for design excellence. Recent awards include:
He has been a visiting lecturer at RMIT and Melbourne University and in June 2004, the University of Melbourne recognised Rob's contribution to the University and the city with the title of Professorial Fellow within the Faculty of Architecture, Building and Planning.
www.melbourne.vic.gov.au
